Obligation Hasbro 6.3% ( US418056AP24 ) en USD

Hasbro

100 % ▲

Etas-Unis

US418056AP24 ( en USD )

6.3% par an ( paiement semestriel )

15/09/2017 - Obligation échue

Prospectus brochure de l'obligation Hasbro US418056AP24 en USD 6.3%, échue

1 000 USD

350 000 000 USD

418056AP2

BBB ( Qualité moyenne inférieure )

Baa1 ( Qualité moyenne inférieure )

L'Obligation émise par Hasbro ( Etas-Unis ) , en USD, avec le code ISIN US418056AP24, paye un coupon de 6.3% par an.
Le paiement des coupons est semestriel et la maturité de l'Obligation est le 15/09/2017

L'Obligation émise par Hasbro ( Etas-Unis ) , en USD, avec le code ISIN US418056AP24, a été notée Baa1 ( Qualité moyenne inférieure ) par l'agence de notation Moody's.

L'Obligation émise par Hasbro ( Etas-Unis ) , en USD, avec le code ISIN US418056AP24, a été notée BBB ( Qualité moyenne inférieure ) par l'agence de notation Standard & Poor's ( S&P ).

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424B2 1 b66812hie424b2.htm HASBRO, INC.
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Table of Contents
Filed Pursuant to Rule 424(b)(2)
Registration Statement No. 333-145947

CALCULATION OF REGISTRATION FEE

Proposed Proposed

Amount Maximum Maximum Amount of
Title of Each Class of
to be
Offering Price Aggregate Registration
Offering
Securities to be Registered
Registered Per Unit
Price
Fee(1)

6.30% Notes due September 15, 2017

350,000 $
1,000.00 $
350,000,000 $
10,745

(1) Calculated in accordance with Rule 457(r) of the Securities Act.
Prospectus Supplement
(To Prospectus dated September 10, 2007)

$350,000,000

Hasbro, Inc.

6.30% Notes due 2017

We will pay interest on the notes on March 15 and September 15 of each year, beginning March 15, 2008. The notes
will mature on September 15, 2017. We may redeem the notes in whole or in part at any time at the applicable
redemption prices set forth under "Description of the Notes -- Optional Redemption." If we experience a change of
control repurchase event, we may be required to offer to purchase the notes from holders.
The notes will be senior unsecured obligations of our company and will rank equally in right of payment with all of
our other senior unsecured indebtedness from time to time outstanding. The notes will be issued only in registered
form in denominations of $2,000 and integral multiples of $1,000.
Investing in the notes involves risks that are described under "Risk Factors" beginning on
page S-8.

Per Note
Total

Public offering price(1)
99.671 %
$ 348,848,500
Underwriting discount
0.650 %
$ 2,275,000
Proceeds, before expenses, to us(1)
99.021 %
$ 346,573,500

(1) Plus accrued interest, if any, from September 17, 2007.

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Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved
of the notes or passed upon the adequacy or accuracy of this prospectus supplement or the accompanying prospectus.
Any representation to the contrary is a criminal offense.
The notes will be ready for delivery in book-entry form only through The Depository Trust Company for the
accounts of its participants, including Clearstream and the Euroclear System, on or about September 17, 2007.

Joint Book-Running Managers
Banc of America Securities LLC
Citi
Co-Managers
Morgan Stanley
RBS Greenwich Capital
BNP PARIBAS
Commerzbank Corporates & Markets Barclays Capital BNY Capital Markets, Inc.
Scotia Capital

The date of this prospectus supplement is September 12, 2007.
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TABLE OF CONTENTS

Page

Prospectus Supplement
About This Prospectus Supplement
S-i
Forward-Looking Statements
S-ii
Prospectus Supplement Summary
S-1
Risk Factors
S-8
S-
Use of Proceeds
18
S-
Capitalization
19
S-
Description of the Notes
20
S-
Material United States Federal Income Tax Consequences
29
S-
Underwriting
34
S-
Legal Matters
37
Prospectus
About This Prospectus

2
Where You Can Find More Information

2
Hasbro, Inc.

3
Use of Proceeds

3
Ratio of Earnings to Fixed Charges

3
Description of the Debt Securities

3
Plan of Distribution
11
Validity of the Debt Securities
12
Experts
12
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ABOUT THIS PROSPECTUS SUPPLEMENT
This document is in two parts. The first part is this prospectus supplement, which contains the terms of this offering
of notes. The second part is the prospectus dated September 10, 2007, which is part of our Registration Statement on
Form S-3.
This prospectus supplement may add to, update or change the information in the accompanying prospectus. If
information in this prospectus supplement is inconsistent with information in the accompanying prospectus, this
prospectus supplement will apply and will supersede that information in the accompanying prospectus.
It is important for you to read and consider all information contained or incorporated by reference in this prospectus
supplement and the accompanying prospectus in making your investment decision. You should also read and
consider the information in the documents to which we have referred you in "Where You Can Find More
Information" in the accompanying prospectus.
No person is authorized to give any information or to make any representations other than those contained or
incorporated by reference in this prospectus supplement or the accompanying prospectus and, if given or made, such
information or representations must not be relied upon as having been authorized. This prospectus supplement and
the accompanying prospectus do not constitute an offer to sell or the solicitation of an offer to buy any securities
other than the securities described in this prospectus supplement or an offer to sell or the solicitation of an offer to
buy such securities in any circumstances in which such offer or solicitation is unlawful. Neither the delivery of this
prospectus supplement and the accompanying prospectus, nor any sale made hereunder, shall under any
circumstances create any implication that there has been no change in our affairs since the date of this prospectus
supplement, or that the information contained or incorporated by reference in this prospectus supplement or the
accompanying prospectus is correct as of any time subsequent to the date of such information.
The distribution of this prospectus supplement and the accompanying prospectus and the offering of the notes in
certain jurisdictions may be restricted by law. This prospectus supplement and the accompanying prospectus do not
constitute an offer, or an invitation on our behalf or the underwriters or any of them, to subscribe to or purchase any
of the notes, and may not be used for or in connection with an offer or solicitation by anyone, in any jurisdiction in
which such an offer or solicitation is not authorized or to any person to whom it is unlawful to make such an offer or
solicitation. See "Underwriting."
In this prospectus supplement and the accompanying prospectus, unless otherwise stated, references to "we," "us"
and "our" refer to Hasbro, Inc. and its subsidiaries.
Capitalized names of brands and products are service marks, trademarks or trade names of Hasbro, Inc. or other
persons.
S-i
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FORWARD-LOOKING STATEMENTS
This prospectus supplement, the accompanying prospectus and the documents incorporated herein by reference
contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.
These "forward-looking statements" may relate to such matters as our anticipated financial performance or business
prospects in future periods, expected technological developments, the expected timing of new product introductions
or our expectations concerning the future acceptance of products by customers, the timing of entertainment releases,
marketing and promotional efforts, research and development activities, liquidity, and similar matters. Forward-
looking statements are inherently subject to risks and uncertainties. The Private Securities Litigation Reform Act of
1995 provides a safe harbor for forward-looking statements. These statements may be identified by the use of
forward-looking words or phrases such as "anticipate," "believe," "could," "expect," "intend," "looking forward,"
"may," "planned," "potential," "should," "will" and "would" or any variations of words with similar meanings. We
note that a variety of factors could cause our actual results to differ materially from the anticipated results or other
expectations expressed or anticipated in our forward-looking statements. The factors listed in our filings with the
Securities and Exchange Commission, or the SEC, such as on Forms 8-K, 10-Q and 10-K, are illustrative and other
risks and uncertainties may arise as are or may be detailed from time to time in our public announcements and in our
filings with the SEC. Our forward-looking statements speak only as of the dates on which they are made and we do
not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the
date of the statement. If we do update or correct one or more of these statements, investors and others should not
conclude that we will make additional updates or corrections. For a further description of these risks, see "Risk
Factors" below.
S-ii
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PROSPECTUS SUPPLEMENT SUMMARY
This summary highlights selected information about us and this offering. It may not contain all of the
information that is important to you in deciding whether to purchase notes. We encourage you to read the
entire prospectus supplement, the accompanying prospectus and the documents that we have filed with the
SEC that are incorporated by reference prior to deciding whether to purchase notes.

Hasbro, Inc.
We are a worldwide leader in children's and family leisure time and entertainment products and services,
including the design, manufacture and marketing of games and toys. Both internationally and in the U.S., our
widely recognized core brands such as PLAYSKOOL, TONKA, SUPER SOAKER, MILTON BRADLEY,
PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST provide what we believe are the highest
quality play experiences in the world. Our offerings encompass a broad variety of games, including traditional
board, card, hand-held electronic, trading card, roleplaying, plug and play and DVD games, as well as
electronic learning aids and puzzles. Toy offerings include boys' action figures, vehicles and playsets, girls'
toys, electronic toys, plush products, preschool toys, infant products, children's consumer electronics,
electronic interactive products, creative play and toy related specialty products. In addition, we license certain
of our trademarks, characters and other property rights to third parties for use in connection with consumer
promotions and for the sale of noncompeting toys and games and non-toy products.
Organizationally, our principal segments are North America and International. Both of these segments engage
in the development, marketing and selling of various toy and game products as listed above. Our North
American segment covers the United States, Canada and Mexico while the International segment primarily
includes Europe, the Asia Pacific region and Latin and South America. In addition, the Hasbro Products Group
outlicenses our intellectual property to third parties on a worldwide basis and the Global Operations segment is
responsible for arranging product manufacturing and sourcing for the North American and International
segments. Financial information with respect to our segments is included in the notes to our financial
statements which are incorporated by reference in this prospectus supplement and the accompanying
prospectus.
North America
The North American segment's strategy is based on growing core brands through innovation and reinvention,
introducing new initiatives driven by consumer and marketplace insights and leveraging opportunistic toy and
game lines and licenses. In recent years, a major source of innovation has been the incorporation of greater
technology into our products. The use of technology has increased our ability to develop products that appeal
to older children who have been shifting from traditional toys and games to consumer electronic products,
such as MP3 players, cell phones and other entertainment and lifestyle products. In addition, we seek to grow
our business and maintain our brands by refreshing and reintroducing products from our vast portfolio which
have been out of the market for extended periods of time. Recent successful reintroductions of products
include BABY ALIVE in 2006, LITTLEST PET SHOP in 2005 and MY LITTLE PONY in 2003.
Major brands and products in the first six months of 2007 include TRANSFORMERS, MARVEL, LITTLEST
PET SHOP, STAR WARS, PLAYSKOOL, NERF, MAGIC: THE GATHERING, PLAY-DOH, and
MONOPOLY. In the North American segment, our products are organized into the following categories:
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(i) games and puzzles; (ii) boys' toys; (iii) girls' toys; (iv) preschool toys; (v) tween toys; and (vi) other.
Our games and puzzles category includes several well-known brands, including MILTON BRADLEY,
PARKER BROTHERS, TIGER GAMES, AVALON HILL, and WIZARDS OF THE COAST. The
MILTON BRADLEY, PARKER BROTHERS, TIGER GAMES and AVALON HILL brand portfolios consist
of a broad assortment of games for children, tweens, families and adults. Core game brands include
MONOPOLY, BATTLESHIP, GAME OF LIFE, SCRABBLE, CHUTES AND LADDERS, CANDY LAND,
TROUBLE, MOUSETRAP, OPERATION, HUNGRY HUNGRY HIPPOS, CONNECT FOUR, TWISTER,
YAHTZEE, JENGA, SIMON, CLUE, SORRY!, RISK, BOGGLE, and TRIVIAL PURSUIT, as well as a line
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of jigsaw puzzles for children and adults, including BIG BEN and CROXLEY, as well as the PUZZ-3D line.
WIZARDS OF THE COAST offers a variety of successful trading card and roleplaying games, including
MAGIC: THE GATHERING and DUNGEONS & DRAGONS. We seek to keep our core brands relevant
through sustained marketing programs as well as by offering consumers new ways to experience them. In
2006, we introduced MONOPOLY HERE & NOW, a modernized version of MONOPOLY that reflects
contemporary culture and landmarks. In 2007 we continued this reinvention of MONOPOLY through the
introduction of several new related products including MONOPOLY TROPICAL TYCOON DVD game and
the MONOPOLY HERE & NOW electronic banking game. Other core brand extensions for 2007 included a
new version of the GAME OF LIFE, TWISTS AND TURNS, as well as the expected release of a new version
of the OPERATION game, OPERATION RESCUE KIT. In addition to our core brands strategy, we seek to
develop new game concepts, such as the 2006 introduction of COSMIC CATCH and the 2007 introduction of
NET JET, a digital internet game system.
Our boys' toys include a wide range of core properties such as TRANSFORMERS and G.I. JOE action figures
as well as entertainment-based licensed products based on popular movie and television characters, such as
MARVEL and STAR WARS toys and accessories. The boys' toys category is increasingly competing with
video games as boys become more sophisticated in their evaluation of entertainment. In the action figure area,
a key part of our strategy focuses on the importance of reinforcing the storyline associated with these products
through the use of media-based entertainment. During the first six months of 2007, we had significant sales of
MARVEL and TRANSFORMERS products due to the major motion picture releases of SPIDER-MAN 3 in
May of 2007 and TRANSFORMERS in July of 2007. In addition to marketing and developing action figures
for traditional play, we also develop and market products designed for collectors, which was a key component
of the success of the STAR WARS brand in 2006. In 2007, in addition to toys designed around the MARVEL
and TRANSFORMERS motion picture releases, we are offering products such as the MARVEL ORIGINS
product line, designed for the collector market.
In our girls' toys category, we seek to provide a traditional and wholesome play experience. Girls' toys include
the MY LITTLE PONY, LITTLEST PET SHOP, FURREAL FRIENDS and BABY ALIVE brands. In 2007,
we are seeking to continue the growth of the MY LITTLE PONY and LITTLEST PET SHOP brands though
innovative new lines, such as the PONYVILLE line and the TEENIEST TINIEST PET line. The FURREAL
FRIENDS line combines plush toys with electronic innovation to provide an interactive play experience.
Our preschool toys category encompasses a range of products for preschoolers in the various stages of
development, from infant to kindergarteners. Our preschool products include a portfolio of core brands
marketed primarily under the PLAYSKOOL trademark. The PLAYSKOOL line includes such well-known
products as MR. POTATO HEAD, WEEBLES, SIT 'N SPIN and GLOWORM, along with a successful line
of infant toys including STEP START WALK 'N RIDE, 2-IN-1 TUMMY TIME GYM and BUSY BALL
POPPER. In addition, the PLAYSKOOL line includes the TONKA line of trucks and interactive toys and the
PLAY-DOH brand. Through our AGES & STAGES system, we seek to provide consumer friendly
information that assists parents in understanding the developmental milestones their children will encounter as
well as the role each PLAYSKOOL product can play in helping children to achieve these developmental
milestones. Our preschool toys focus on encouraging children to get active through the PLAYSKOOL KID
MOTION line of indoor and outdoor toys as well as seek to promote the use of the child's imagination through
products such as the PLAY-DOH line of playsets and products such as DREAMTOWN, a system of role play
environments and accessories. In 2007, we continued to increase the visibility of our PLAYSKOOL brand
through an agreement with the CVS/pharmacy retail chain whereby PLAYSKOOL serves as the private label
brand for CVS' baby care products.

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Our tweens toys category generally markets products under the TIGER ELECTRONICS and NERF brands
and seeks to target those children who have outgrown traditional toys. The age group targeted by this category
is generally 8 to 12 years old. In recent years, we have used our consumer insights and electronic innovation to
develop a strong line of products focusing on this target audience. Our major tweens toy product lines in 2007
include our interactive pets such as I-DOG, I-CAT, and I-CY the penguin, and NERF. We often seek to draw
on the popularity of electronic trends in our tween product offerings. In 2007, we are seeking to
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Document Outline

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